Beata Tomala is a Chicago-based Designer dedicated to strategic, impactful brand design.
Currently a freelance contractor at Covista, she contributes to transformative brand work, building on her extensive experience as a Design Manager at PwC and earlier as a Designer at ACHE after graduating from SXU.
About
I’m a Design Manager skilled in bringing messaging to life through conceptual design, with the primary objective of creatively materializing a stakeholder’s message and ideas, while respecting brand identity.
I keep clients at the center of everything I do by helping bring together people, leading capabilities, and technology to support needs, deliver quality, and foster growth.
Covista Impact Report / Click image for full report
Covista Caribbean Impact
Covista Investor Day Deck / Click image for full presentation deck
Covista's Investor Day / NYC
Covista 'Speak Up' Internal Posters
PwC's NYT cover wrap
PwC's Holiday Outlook 2025 / Click image for more
PwC's Holiday Outlook 2025
PwC's Holiday Outlook 2025 Social Media Carousel
PwC's Holiday Outlook 2025 Animation
PwC's Behind the numbers 2026 / Click on image for more.
PwC Lyft ads
PwC Lyft ads
PwC's Industry Edge concepting
PwC's "So you can" Campaign Display Ads
PwC’s 2025 Healthcare Consumer Personas / Click image for more
PwC’s 2025 US Healthcare Consumer Insights Survey / Click image for more
PwC's Generative AI investment launch campaign / Won Communicator Excellence 2024 Award for Campaigns & Series-Business-to-Business category
PwC's Generative AI Carousel
PwC's Generative AI Carousel
PwC's Generative AI Social Media Ads
PwC's Generative AI Social Media Ads
PwC's Generative AI Concepting
PwC's Generative AI Concepting
PwC's Infinite Learner Program
PwC's Access Your Potential Program
PwC's Assurance AC Guide
PwC's Assurance AC Guide
PwC's My+ Program Creative Development
PwC's My+ Program Firmwide Screensavers
PwC's Generative AI / My+ Program NYC Event with Ryan Reynolds
PwC's New Equation Campaign Concepting
PwC's Firmwide Strategy Letter
PwC's Purpose Report
2 minutes with PwC's Mohamed Khande Creative Concepting
PwC's Standards Document
PwC's Live Trivia Game, PowerUp, Creative
PwC's Global People Survey
Invitation for PGA Tour Golf at the BMW Championship
Against the Grain Visual Identity
Against the Grain Visual Identity / Social Media
Against the Grain Visual Identity / Business Cards
ACHE's Leadership Development Institute
Testimonials
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"Beata is a trusted, creative thought partner whose adaptability and visionary design transform ideas into visually stunning, impactful experiences. I appreciate working with her creative savvy and brilliance—she elevates every project with her collaborative spirit and forward-thinking approach."
Kym Singer, Event Experiences Director
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"Beata is a delight to work with. When we collaborated on projects, she always zeroed in on the essence of the message and translated it into clean, easily accessible illustrations that enhanced our overall communication to a variety of audiences. I consistently relied on her for innovative ideas, clarity of thought and no-drama delivery."
Asha Nathan, Editorial Director
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"Account managers sometimes have to convince a client to work with a particular designer or resource. But with Beata, clients would remember her and would specifically ask for her again when a new opportunity came up. Working with her is a pleasure at every stage, from kickoff meetings to the post-project feedback."
Ed Trenn, Writer
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"Beata combines creativity, strategic thinking, and calm professionalism. She listens closely, contributes meaningfully, and consistently delivers thoughtful, high-impact design solutions. One of her recent contributions not only stood out visually, but strategically elevated a key initiative by aligning it to a broader campaign — all while staying true to brand and audience. Beata is collaborative, current, tech-savvy and always focused on what will resonate. She’s the kind of partner who makes the results better and the process smoother."
Melissa Shuman, National Pursuit Team at PwC
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"With every project, Beata works tirelessly to ensure that the quality of her work reflects what's expected from our team and sets a great standard. From Holiday Outlook development and to the Industry Edge launch, Beata consistently delivers and openly collaborates with her teammates and stakeholder. Her work ethic, super high talent and rational approach to problem solving contribute greatly to our success as a team."
Sean Godonis, Creative Director
A little more